Doing Good: Morningsun Herb Farm

By Sustainable Solano

Rose at Morningsun Herb Farm in Vacaville

Tucked away on 3 vibrant acres in Vacaville, Morningsun Herb Farm has been a beloved part of the community for over 30 years. What began as a personal love of growing herbs blossomed into a thriving nursery and farm thanks to the vision and dedication of founder Rose Loveall.

“I never thought I would have a business,” Rose reflects. Before starting Morningsun, she spent years growing plants for the U.S. Forest Service in Placerville. At the time, she was limited to cultivating just five species, but her heart was set on growing hundreds. That dream took root when she stumbled across a magazine article about a small herb business, sparking the idea that she could do the same on her own terms. ​​

Today, Morningsun offers over 800 varieties of culinary, medicinal, and fragrant herbs, as well as drought-tolerant perennials, heirloom vegetable starts, and fruit trees. The nursery has become known for its extraordinary selection of hard-to-find and specialty plants, many of which are propagated from seed and cuttings collected right on the property. For Rose, one of the greatest joys is when a customer lights up after discovering a plant they’ve been searching for, sometimes for years.

Sustainable Solano is naming Morningsun Herb Farm as a recipient of our Doing Good business award program. Their commitment to Earth Care and Fair Share is evident in every corner of the farm.

“We go out into our own garden, collect our seed, and do our own cuttings,” Rose explains. “A lot of the plants we sell we’ve seen from start to finish.”

The farm’s beautiful demonstration gardens serve as a source of mother plants — mature plants that provide cuttings to grow the next generation. Even the plants and seeds that don’t sell find purpose through donation to schools and organizations in the community or composting. “It’s all circular,” she says. The compost and used soil are either returned to the land or shared with other farms, reinforcing a system where nothing goes to waste.

One of the things that makes Morningsun so valuable is its ability to support a spectrum of needs including therapeutic experiences. During the early days of the pandemic, the farm offered a chance for people to safely experience the beauty of the natural world. The lush gardens invite visitors to linger and breathe. “We were a place where people could come and bring their families,” Rose said.

Beyond the farm and nursery, Rose also dedicates a significant portion of her time to land advocacy. As an active member of the Pleasants Valley Agriculture Association, she works to protect Vacaville’s rich agricultural heritage. “We are so close to the Bay Area, we see ourselves getting eaten up by development,” she said. As housing and commercial projects sprawl outward, farms like Morningsun face increasing pressure.

During our visit, Rose led us to a gleaming copper still named “La Bruja”, Spanish for “the witch.” This traditional distillation machine is used to transform fresh flowers into pure essential oils, and on this particular day, it was filled with fragrant lavender. The harvest came from friend and neighboring farmer Alexis Koefoed of Soul Food Farm. Rose and Alexis run Hierbas y Flores as a collaborative venture focused on lavender oil and products. The two laughed about getting “lavender drunk” while removing the flowers from the machine. Even the byproduct of the distillation process, hydrosol, doesn’t go to waste. This aromatic floral water can be used in natural skincare products, room sprays, and therapeutic blends. Another example of how the circular system that sustains Morningsun also nurtures relationships between local farmers.

When asked what advice she’d give to others that want to make their businesses more sustainable, Rose emphasized the importance of autonomy for her employees. “I really trust my employees. They get to rebuild gardens and change things around. They know better than me who does what job the best. … If you have employees, it’s better to give them a lot more freedom.”