The True Cost of Local Food

By Stephanie Oelsligle Jordan, Local Food Program Manager

Comparison with grocery store prices reveals farm boxes are the better bargain

Back in 2018 or 2019 — before the words “Covid” or “broken food chain” entered our vernacular — I wanted to know how my weekly box of organic produce from a local farm compared to purchasing those same items at the grocery store. (To be honest, part of this exercise was to prove my husband wrong, who thought for sure the farm produce was triple the cost of the grocery store.) When I received my box that week, I weighed my local farm items with my digital kitchen scale, trekked to the store, noted prices per pound on the equivalent organic produce, and did the math. The results were not too dramatic, but I had enough data to prove my point: the farm won the contest, coming in about a dollar cheaper than the grocery store.

Now that we’re in 2026, and prices have undoubtedly risen everywhere, I wanted to run this experiment again. For several years, I’ve been subscribing to Community Supported Agriculture (CSA) boxes from two different farms: Terra Firma Farm near Winters, and Eatwell Farm outside of Dixon. Both grow a wide array of organic vegetables and fruit. Because I get what’s growing right now (no picking and choosing), my lunches and dinners have, for the most part, landed squarely into “seasonal” meals.

The process was the same as seven years ago: One August afternoon I got out my digital scale and started weighing produce from my Terra Firma “Medium” box: 1 lb. peaches and nectarines, 2 lbs. 5 oz. heirloom tomatoes, 1 lb. purple grapes, 7 ¾ lbs. personal sized watermelons, 1 ¼ lbs. zucchini, 1 lb. carrots, 9 oz. green beans and 9 oz. gypsy peppers (similar to lunchbox peppers). I also had the opportunity to weigh out my neighbor’s “Large” size Terra Firma box, which had the same as above (except slightly larger quantities of each thing) plus a pound of serpent cucumbers (comparable to an English cucumber). Meanwhile, Eatwell’s box that week had 8 oz. of fresh basil, 1 bunch of swiss chard, 1.6 lbs. of yellow plums, 2 lbs. of nectarines, 2 ½ lbs. of mixed yellow squash and zucchini, a little over 2 lbs. of cucumbers, 2 lbs. gold potatoes, about 1 ¾ lbs. of turnips and 3 heads of garlic.

List in hand, I went to the grocery store, noted prices per pound (or looked them up on their website, if the actual item was not in the store) and plugged it all into a spreadsheet.  Here’s what I found:

FARM CSA BOX COST GROCERY STORE COST
Terra Firma Farm (medium box) $35.50 $42.63
Terra Firma Farm (large box) $46 $63.40
Eatwell Farm (one size box) $32 $57.63

I actually had done this same test a month prior, comparing two different grocery stores with Terra Firma’s box and found similar trends, with one store about 60% more expensive.

This analysis got me thinking about how one could apply several definitions to the “cost” of purchasing local food:

  • the actual dollar value cost
  • the cost of getting what is seasonal and not being able to choose your weekly produce (but I think our bodies probably need what’s growing now!)
  • the convenience (or burden) of driving to the pick up location in my neighborhood each week (although my neighbor and I often share this responsibility)
  • the environmental costs of food miles traveled (or not) and purchasing from farms practicing regenerative (or extractive/industrial) agriculture
  • the cost of time, doing a little research and more cooking at home with produce that may not be as familiar
  • the cost of avoiding cyclospora (sorry, I had to mention it!) because the produce is not caught up in a complex chain of trucking, distributors, warehouses, the grocery store, and (finally) your kitchen

For anyone unfamiliar with how a CSA works, it’s essentially an agreement between you and the farm. You pre-pay a sum (usually around $100-$200, with discounts for higher deposits), and the farm deducts the cost of the box each week as you receive your subscription. When your deposited sum is gone, the farm re-charges your credit card, pulls from Venmo, etc. On the designated day, you pick up your subscription from a centrally located site, take it home and get cooking. This structure helps the farmer, who often has upfront costs like seeds, compost, machinery repair, etc., before the harvest takes place. In exchange, you receive super fresh produce, often picked 24-48 hours before it lands at your local CSA pick-up site.

I understand that subscribing to a CSA box is not for everyone, but if you’re even moderately familiar with seasonal cooking and eating, this might be a great option for healthy eating while supporting the local economy and environment, and saving on your grocery bill. To get you started, check out our library of seasonal recipes and cooking videos!

Making it Meaningful: Marketing Local Food to Gen Z

By Manpreet Singh, Public Education Coordinator Fellow

Interested in learning more about marketing local food? Join the Solano Local Food System Alliance’s online forum from 4-5:30 pm Sept. 17 to hear what the research says and learn marketing approaches.

Register here

A shining sun, clear blue sky, and a busy quad. Around a table, Solano Community College students sampled peaches from a local farm and a grocery store, voted on which they liked better, and answered questions to help us understand their perspective on local food in Solano County. Additionally, they had the opportunity to learn about local food in Solano County and provide feedback to help raise awareness of products that are locally sourced.

When taste testing the peaches, students identified a significant difference in taste between the peach from the local farmer and the grocery store. There was an overwhelming preference for the peach from the local farm with students believing it tasted much “juicier” and “richer”, was “softer” and “sweeter”, and they could “taste the love”. This event provided meaningful insight into what attracts these students and other members of Gen Z to local food.

SuSol Local Food Program Manager Stephanie Oelsligle Jordan cut fresh samples of farm and store-bought peaches on demand for SCC students to taste test

Solano County is rooted in agriculture with over 700 farms growing produce such as almonds, walnuts, and tomatoes. Many of these farms produce large quantities of these products for national and international markets, with little remaining in the county. Solano is also home to a number of smaller family-run farms that are trying to serve the local market, as well as farms in the broader region that can offer fresh, seasonal products to local buyers. Past research has shown an established need to build awareness of the importance of locally grown food and the local food system to build the demand needed to support those farms and shift from an unsustainable system to one that is better for the environment and people’s health.

Gen Z — individuals born between 1997 to 2012 — is joining the active global workforce and wield significant purchasing power that can  shape global food systems and future food markets. This generation has grown up experiencing the extreme impacts of climate change and is the first digital generation — getting their information primarily from social media and online news outlets. Solano County has a growing Gen Z population that can play a significant role in growing our local food system and strengthen our communities.

Gen Z values sustainability, quality, and transparency and are one of the key groups that are on the frontline of advancing climate action and demand for sustainable practices. Through the power of social media, they have been exposed to videos about chemicals and additives added to their food and harmful practices in the supply chain from unsustainable agriculture practices to animal and human rights abuses. This has shaped desire and demand for more environmentally friendly sourced food, product integrity, and transparency about where food is coming from and what is in it. With Gen Z, there is a shift towards a moralized market. It’s not only about economic exchange, it is relational and ideological exchange around how food is produced in a way that aligns with their personal values.

Promoting locally grown food is a critical opportunity to shape the future of the food system and advance environmental, social, and economic sustainability benefits. This includes:

  • Reduced food miles: fewer emissions are released as vehicles travel shorter distances.
  • Health and taste: locally grown crops are often picked at peak ripeness, which means more nutritional value and taste is retained as nutrients and flavor are not lost during long distance transport.
  • Less risk of contamination: fewer steps between the farm and consumers and more transparency on where the crops are sourced from and practices used to grow them
  • Local economy: creates jobs and keeps money in the local community
  • Resilient food supply: communities are more resilient to challenges in the global food supply and price fluctuations.
  • Environment and biodiversity: smaller farms often use regenerative, organic, or sustainable practices that are beneficial to soil quality, open spaces in the community, and protect biodiversity of our region.
  • Community: Trust and community bonds strengthen by connecting consumers directly to the individuals who grow their food

Opportunities exist to engage Gen Z in boosting local food systems that build long-term community health, support regional economies, create a sense of community and belonging, and ensure sustainable food systems — especially in the face of growing threats to our food supply. According to a 2025 survey, 72% of Gen Z consumers reported feeling strongly about buying locally grown produce when available, but only 45% reported actually buying more local produce. This highlights that there is already interest, but accessibility may be an issue.The interest for local produce was echoed with Solano Community College students indicating overwhelming interest in advocating for the local farmers’ peaches to be served in their cafeteria and an interest in traveling to the local farm to purchase these fruits.

Local food messaging is a critical method that connects consumers to products. For Gen Z, local food messaging needs  to connect with their values. At Solano Community College, we tested 4 local food marketing messages:

  • If you try it, you’ll buy it!
  • Taste the difference!
  • One bite changes everything!
  • Taste local! Love local! 

Of these 4 messages, the one that resonated the most with students was “Taste local! Love local!”. When asked why, students emphasized the inclusion of the word “local” because it resonated with their desires and values to support their local community.

Messaging helps promote locally sourced food by communicating the product’s value and building consumer interest. Based on insights from the Solano Community College taste test, messaging should not only emphasize the environmental, economic, and health benefits of purchasing locally sourced food but also reflect the local and community aspect. Emphasizing that product came from the local community, along with all the benefits, ensures that the product resonates with their values while helping Gen Z consumers understand the benefits of their actions when they purchase locally sourced food.

A critical method to reach Gen Z is through using social media. This group is the first digital generation, as they have been deeply shaped by the rise and constant presence of online digital connections and utilize social media for access to information, the newest trends, and connections. Social media plays a significant role in shaping their consumer behavior by exposing them to the newest trends via influencers and videos about what is happening in different areas. 

Another method to reach Gen Z is to build and strengthen those community connections. This means being a constant presence at locations such as farmers markets or community events. Local farmers can hear from Gen Z what they want and build trust and community connections that can have a far reaching impact on the local food system. 

Food has the power to bring the people together, and in a region like Solano County where community is emphasized, supporting locally grown food can make us stronger. 

You know what they say: “Taste local! Love local!

Buying Local: Community Preferences for Local Food

By Sustainable Solano

What does “organic” mean to you? How about “local”? How should farmers and other food producers communicate the direct benefits of local food to communities?

These labels and their interpretation have been part of ongoing research around consumer habits when it comes to food purchases, and most recently are part of a study by UC Davis in partnership with Sustainable Solano here in Solano County. This study’s preliminary findings for Solano residents and consumer behavior in general around local food were part of a recent presentation and forum hosted by the Solano Local Food System Alliance.

The Solano Local Food System Alliance is dedicated to supporting an environmentally sustainable, economically viable, socially just and equitable local food system in Solano County. The Alliance brings together a variety of stakeholders, organizations and agencies that work within the local food system, from producers to retailers to food access providers. An important part of the Alliance’s work is education. It holds regular educational forums to learn more about topics that intersect with the local food system.

On April 9, the topic was about what leads consumers to make purchasing decisions around local food. For example, information alone won’t make a difference in buying habits, but experiencing freshness does. So increasing access and opportunities to experience local food can lead to increased purchases.

Alliance member and UC Davis professor Kristin Kiesel and PhD student Hyunjung Lee presented findings from surveys and a retail experiment that show what affects consumer preferences and purchasing decisions in the county. Sustainable Solano will use the research to shape marketing and messaging strategies that can increase community awareness about local food, farmers and food producers.

You can watch the presentation and discussion in the video below. Those interested can fill out this form to request the complete data analysis from the research when it is available.

You can view the slides from the presentation here. Due to some technical issues the slides in the video may be difficult to view. It may be easier for some viewers to open the slides separately while listening to the video presentation.

All About Agritourism

By Stephanie Oelsligle Jordan, Local Food program manager

While purchasing crops and products from local farms is an important part of supporting our local food system, it is only one way to support the work and livelihood of local farmers. Another way is agritourism, which puts farms and farmers face-to-face with community members who can grow to know them.

Agritourism can take a lot of forms. Some examples include a u-pick, farm dinner, farm tour, harvest event, etc. Small and mid-sized farmers are utilizing agritourism more and more to supplement their income as farmers and help make ends meet.

The Solano Local Food System Alliance is dedicated to supporting an environmentally sustainable, economically viable, socially just and equitable local food system in Solano County. The Alliance brings together a variety of stakeholders, organizations and agencies that work within the local food system, from producers to retailers to food access providers. An important part of the Alliance’s work is education. It holds regular educational forums to learn more about topics that intersect with the local food system.

On Oct. 2, the topic was agritourism. In Solano County, the Suisun Valley region has been employing agritourism for many years, but other regions have not. The Alliance wanted to understand more — what agritourism is, how it can benefit farmers, its economic impacts and best practices from around the region.

The Alliance invited Rachael Callahan, Statewide Agritourism Coordinator for UC SAREP (Sustainable Agriculture Research and Education Program), and Olivia Henry, UC Cooperative Extension‘s Regional Food Systems Advisor, to address these questions during the online forum, which you can watch in the video above. Also included is a short interview with Lisa Howard, owner and winemaker of Tolenas Winery, who explained how agritourism began in Suisun Valley and the benefits it has for growers in the region today.

Agritourism Resources

Click on the links below for additional resources on agritourism

Introducing the new Solano Local Food System Alliance Logo

By Stephanie Oelsligle Jordan, Local Food Program Manager

The Solano Local Food System Alliance has a new logo!

The Alliance Steering Committee began this process about a year ago in collaboration with a graphic designer to enhance our presence in the county (and among other food policy councils) and provide a brand for when we engage in advocacy, policy work and send statements to outside groups.

The Alliance is a coalition of diverse organizations that believe in our mission of creating an environmentally regenerative, economically viable and socially just local food system in Solano County.

First was a brainstorming session with words, ideas and images that come to mind when we think of Solano County, which was a challenge because Solano County is so geographically diverse, with open spaces, water access, cities and farms. Then the real work began, to reflect an additional layer of images that would represent the local food system.

The Alliance examined logos from other regional/national food policy councils and advocacy groups for inspiration and ideas. Steering committee members then reviewed multiple versions of the logo to lead to the final design.

The final design incorporates farms and ranches, rural and urban, land and water, with a spirit of cooperation to build a strong and healthy local food system in Solano County.

About the Solano Local Food System Alliance

The Solano Local Food System Alliance includes a wide variety of stakeholders that work within the local food system in Solano County. Sustainable Solano is a member of the Alliance and the backbone administrative organization for its work.

Learn more about the Alliance here

Nourishing Solano County: A Collaborative Vision for Medically Tailored Meals

By Noah Galgan, Program Manager

Stakeholders meet to discuss how medically tailored meals could work in Solano County

In an era where the healthcare landscape is constantly evolving, the concept of “food as medicine” is gaining traction. The notion that the right diet can be pivotal in preventing and managing chronic illnesses is a scientifically proven fact. A group of Solano County stakeholders is bringing this knowledge to bear on an exciting journey to nourish health through medically tailored meals (MTM).

At its core, an MTM initiative in Solano County revolves around the idea that providing individuals with carefully crafted, nutritionally sound meals can have a profound impact on their well-being and support recovery from serious illnesses. These meals are not just about sustenance; they are about empowerment, about offering individuals the tools they need to take control of their health.

MTM initiatives are gaining traction all over the United States. We have seen many great examples of what MTM could look like through the dedicated work of groups such as the Food is Medicine Coalition. The coalition is an association of nonprofit medically tailored food and nutrition service providers that supports research-based interventions, advances public policy, promotes efficacy research for nutrition services, and shares best practices in providing medically tailored meals. This provided a foundation to build upon, and this is where we started the conversation in Solano County. The Solano Local Food System Alliance hosted an insightful educational panel on medically tailored meals back in February, with speakers from the Ceres Community Project and Project Open Hand. From this panel, the Solano MTM initiative gained a foundational understanding of what medically tailored meals are and opened the door for further discussion.

Solano County Ecosystem of Care

A medically tailored meals program has yet to be fully established in the county, but initiatives are already underway. A diverse group of stakeholders from various sectors have rallied together, all driven by a shared vision. In late April, the group came together to discuss the vision of an ecosystem of care. We realized it is not just about the healthcare providers or the chefs creating the meals — it’s about everyone coming together, recognizing the vital role they can play in this ecosystem, and understanding that they collectively have the power to make an impact. We also realized how complex the legal and logistical framework is for this vision, since it involves insurance, patient privacy, strict healthcare regulations, ingredient sourcing, meal production and delivery, and supporting services. Some of the community stakeholders that have joined the initiative so far are listed below.

  • Healthcare Providers and Administration
    • Solano County Public Health
    • Touro University
  • Culinary Experts, Chefs, and Meal Providers
    • Meals on Wheels Solano County
    • Thistle
  • Local Farmers, Food Suppliers, and Transportation
    • Food Bank of Contra Costa and Solano
    • Food is Free Bay Area 
  • Collaboration, Coordination, and Policy
    • Sustainable Solano
    • Innovative Health Solutions
    • Solano Local Food System Alliance (Includes a wide variety of stakeholders committed to fulfilling the mission of creating an environmentally sustainable, economically viable, socially just and equitable local food system in Solano County. Many of these MTM stakeholders are also Alliance members)
    • The Food Agriculture and Nutrition Network of Solano County (FANNS)

Ecosystem Updates

Thistle – President Shiri Avnery said Thistle is beginning a fourth round of producing medically tailored meals in partnership with Kaiser Permanente for an MTM pilot study. The pilots are a 12-week whole-person care model that seeks to include wrap-around services such as nutrition consults and regular wellness check-ins. Thistle is interested in continuing to be a local meal provider for MTM and would like to participate in more pilot studies to help with development and collaboration for the logistics of an MTM program. One area of discussion is navigating the higher price points of Thistle meals that aim to be whole-food, plant-based meals from California growers. There is an opportunity for meal delivery outsourcing within the county as this would help reduce costs per meal for patients. Also, is there potential for a patient-selected tiered pricing model, where patients can choose a standard plan (covered by insurance) or premium plan (an added cost per meal beyond what insurance would cover). Cultural preferences for MTM is a tension point, and some recipients who are not used to a plant-based diet may find these meals unappealing.

Meals on Wheels Solano County – Executive Director Laurie Hartmann offered an exciting update on a local and state level regarding Meals on Wheels. MOWSC has been in the process of building a new production facility and is ready to break ground after acquiring all necessary funding. The new facility will be on Union Avenue in Fairfield, and scheduled for completion in spring 2024. With this new facility, they intend to include a small-scale commercial kitchen for use by community partners, such as Sustainable Solano for youth culinary instruction. On a much larger scale, Laurie shared about the upcoming work of Meals on Wheels California in the MTM space. MOWCA hosted a learning collaborative with all MOW program directors around MTM initiatives. There is a high probability MOWCA could become a one-stop-shop MTM wraparound service provider for healthcare providers and would potentially distribute administrative roles to leading regional agencies such as Solano County (NorCal Lead). This effort within the MTM space could start as early fall 2024.

Innovative Health Solutions (IHS) – Founding CEO and CFO Norma Lisenko shared an update on the work IHS has been doing and will be doing in the coming months around medically tailored meals. The team is currently wrapping up a 12-week MTM pilot with La Clinica Vallejo, which provided 50 community participants with weekly ready-made meals made by Provisions. While we look forward to the final report from this pilot toward the end of this year, Norma shared the importance of access to culturally relevant prepared foods. All the hard work that goes into a meal to be carefully prepared and transported can end up going to waste if people don’t like the food they are eating. IHS is set to receive additional funding through the Solano County Community Health Improvement Plan (CHIP) to further its MTM efforts over the coming months through a 12-week pilot program focused on maternal health.

Food is Free Bay Area – Through the work of Heather Pierini and Alma Munoz, FIFBA has participated in two separate MTM pilots for IHS. FIFBA actively participated in both pilots in a transportation provider role for MTM meals and grocery boxes. The first pilot was the 12-week program at La Clinica Vallejo for 50 participants: the team provided distribution of refrigerated meals prepared by Provisions and custom weekly grocery boxes to the La Clinica Vallejo distribution site. The second IHS pilot is a 12-week MTM program with Partnership HealthPlan of California, in which ready-made meals were picked up from Thistle and delivered to participants’ homes twice a week, alongside packed grocery boxes. Heather shared that the biggest hurdle in these pilots was creating the necessary logistical infrastructure, including a delivery/logistics app for drivers, a food safety program through the FDA recommendations, food storage/movement equipment for the bagged/boxed foods, limitations of eco-friendly packaging (compostable cardboard packaging was not sturdy enough for participants to carry home). She also shared about their efforts to find a better participant-tracking system for participant meal selection, allergies, and delivery weeks.

Sustainable Solano – Sustainable Solano continues supporting the foundation for medically tailored meals in Solano County through stakeholder meetings and creating an action plan. Sustainable Solano will continue the collaborative work to form an ecosystem of care amidst community stakeholders and clarify roles of each stakeholder in the emerging vision.  Besides the ecosystem’s coordination role, Sustainable Solano sees its participation in the MTM vision through public education programs, especially targeting youth, which can help prevent diet-related illnesses in the future. They continue their public education efforts through monthly cooking classes focused on healthy local food and are set to receive funding under the Solano County Community Health Improvement Plan (CHIP) for three youth wellness internship cohorts. These internships aim to educate Solano County youth about health and wellness through culinary and garden exploration.

Food for Thought

The beauty of collaborative efforts lies not only in celebrating successes but also in collectively addressing the challenges encountered along the way. We have discovered some thought-provoking areas that merit thoughtful consideration:

  • Exploration of the healthcare administration role (HIPPA compliance for patient records, billing, etc.) and capability to operate in the role.
  • How to generate access to additional pilot programs that foster collaboration and open feedback loops through diverse funding channels.
  • Exploration of providing health-forward meals that honor diverse cultural palates.

    These topics will likely be central to an upcoming virtual collaborative meeting around MTM in early January, as well as other topics offered by the partners working together on this process. We invite those interested who see a role for their organizations in these efforts to  reach out to Noah Galgan at noah@sustainablesolano.org to share more about your interest and what you can contribute to the conversation.

    A Step in the Right Direction

    This is just the beginning of fostering an ecosystem of care in Solano County. We are beyond excited to continue in this work and advocate for community-based collaborations for the good of the whole. Each community stakeholder brings a unique perspective and a passionate commitment to this initiative, and together, they are forging a path toward a healthier future for Solano County.